Marketing Automation

Talk to customers without lifting a finger, using marketing automation.

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Personalise and automate your store-level marketing

Local businesses don't have the time or money to spend on digital marketing. The Goody platform helps you to automatically send powerful marketing campaigns, so you can focus on running your business.

Automatically send marketing campaigns

Once you've built up your newly acquired customers the platform helps retain them and increase visitation, using automatic rewards and offers.

Understand your customer's lifecycle

Do your staff know when they're about to lose a customer? Goody recognises your customer's lifecycle, segments your customer base and sends the right offer at the right time.

Report on your automated success

Daily, weekly and monthly reporting allows you to better understand the impact automation is having on your business.

Marketing automation specific to the store

Manage your marketing automation campaigns across all your stores or for individual businesses.

How it works

A customer walks into your business and buys something. You sign them up to your rewards program and incentivise them to hear from you, using bonus points.

The system recognises where your customer is within their customer lifecycle. You get a greater understanding of who your "New, VIP, Regular, Lapsed and Lost" customers are.

Your automation campaigns work in the background, helping you increase your repeat customer count and customer retention rates.

Segmentation criteria defined for the store

You know your business better than we do. With Goody, you set up your segmentation criteria and the system monitors transaction activity.

The rules engine defines your customer's lifecycle stage based on activity.

Relate to your customers and win their loyalty

Loyalty combined with marketing automation ensures a personalised, rewarding message that customers actually want.

Decrease your customer churn

Typically, our automation software helps bring back 10% of a lapsed customer base. That's 10% of your customers that would have never revisited.

Increase your repeat customer rate

With automation switched on, we help deliver a steady flow of repeat customers. We use great incentive offers (defined by you), which give you the opportunity to resell and upsell.

Leverage our technology

Only 2% of apps are ever downloaded and only 2% of that are ever used. When your digital marketing efforts aren't part of an ecosystem, it becomes very hard to engage customers on a daily basis.

Send meaningful messages

Talk to your customers at the right time with a marketing automation program that listens to your customers.

Get started today!

Whether you're looking to promote your local business, reward your regulars or connect with customers, Goody can help.

Watch the video